You don't know Ethan Zuckerman, but you should. He's the inventor of one of the most important, impactful creations of the last 30 years. Sadly, that invention was the pop-up ad.
Zuckerman attended Williams College, where he received a degree in philosophy which should have informed him that what he did after was morally reprehensible. As part of one of the first successful dot coms, he invented a way to associate an ad with a user's page without actually attaching it to the page.
Y'know, a pop-up ad.