H. G. "Buzz" Bissinger keeps reinventing himself.
First, he was known as an investigative journalist, whose work detailing corruption in the Philadelphia court system won him a Pulitzer prize.
Then, he was known as a best-selling author, penning "Friday Night Lights", the gospel of high school football.
Then, he became an anti-blogging crusader, whose takedown of Deadspin founder Will Leitch was vindictive and disgraceful.
Then, he became a blogger himself.
Then, he came out as a shopaholic, whose million-dollar Gucci bill sent him to rehab.
Well, the night is young.